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If you’re sharing...

IMAGES & GRAPHICS:

• Add alt text for every image with concise, descriptive language. 

• Include image descriptions in captions if alt text is unavailable (ex: Instagram Stories)

If you’re sharing...

VIDEO CONTENT: 

• Provide accurate, synchronized captions for all spoken content. 

• Offer full transcripts when possible. 

• Add audio descriptions for important visual elements. 

• Avoid flashing or strobing effects.

When you’re adding...

TEXT & COPY:

• Use clear, plain language. 

• Avoid ALL CAPS for long sentences. 

• Use CamelCase for hashtags (e.g., #KentState; #GoFlashes). 

• Use emojis sparingly and place at the end of sentences. 

• If posting about an event, include 5w’s (who, what, when, where & why)

If you’re scheduling or posting... 

LINKS & TAGS:

• Use descriptive link text instead of “Click Here” (ex: “Find Financial Aid Updates”; “Read the latest ����ԭ�� Today stories”)

• Place account tags at the end of posts where possible. 

• Avoid link shorteners that obscure the destination URL

If you’re designing, remember: 

COLOR, CONTRAST AND DESIGN

• Maintain a minimum of 4:5:1 contrast ratio for normal text; 3:1 for large text

• Avoid using color alone to convey meaning

• Ensure text over images have sufficient contrast or overlay.

GIFs, MEMES AND MOTION

• Include alt text or descriptions for GIFs and memes

• Avoid flashing or looping content that could cause discomfort or

• Keep motion brief (under 5 seconds)

Department of Information Technology 

RESOURCES: